My good friend John and I are starting the East Keene Athletic Company. It’s not the running company. That would leave out too many sports we plan on including at future dates, like badminton or arm wrestling or Mortal Kombat tournaments… The club is just a local group (so far) of folks interested in helping each other with advice on running, training, nutrition and decent beers. Anyway, here’s our first logo. Head over to our Strava page to join!